Mission Statement

The mission of the Good Juju Foundation is to empower underserved youth to live more enriching lives through participation in rigorous sports programs and character development workshops. Understanding that children are our future, we are committed to providing direct access to sports programs, mentorship, and educational opportunities for young individuals facing adversity.

What We Do

The Good Juju Foundation addresses the urgent need for youth development and access to opportunity in underserved communities of Los Angeles, California. Through a dynamic combination of sports camps, mentorship, educational support, arts funding, and seasonal community givebacks, our program uses athletics as a bridge to unlock life skills, academic excellence, and long-term confidence. Leveraging the platform and influence of Juju Watkins and other role models, this initiative provides youth—especially girls—with tools to dream boldly and achieve greatly.